Oreganosocial
Aim :
Bumble, a dating app that seeks to empower women, was looking for a genuine way to engage with its users and spread the word
Solution :
The Beehive Ambassador program, a two-pronged approach with Bumble Honey (College Students) and Queen Bees (Young Professionals). These passionate women represent Bumble’s values and connect with their respective communities.
They hosted events, organized pop-ups, negotiated partnerships, collaborated with influencers, and ideated for the brand. Bumble Honey represented Bumble on campus, shared brand stories, and engaged with peers
Results :
It initiated strong brand connections, Ambassadors are genuine advocates, building trust and credibility. These distinct programs tap into specific demographics ensuring community relevance and personal and professional demographics.
Bumble’s beehive goes beyond marketing fostering a movement of empowered women driving impactful change
