Oreganosocial
Aim :
Their main aim was to highlight the benefits of caffeine for skin and hair and to position Mcaffeine as a good addiction for well-being.
Solution :
By using Shruti Hasan, Radhika Apte, and Vikrant Massey, the campaign resonated with GenZ's bold and confident personality they attracted influencers who made attractive content reviews product tutorials, and contests fueled with community building and influencer outreach.
Results :
With the influencers, MCaffiene got over 10 million brand mentions, 22 M Instagram views, 683 influencer posts, and 65.5 Million reach which showcases the brand's success.
