Clinique : Even Better

Aim :

Supari Studios partnered with Clinique to create a campaign for their even better range that celebrates diversity, individuality, and female empowerment.

Strategy :

The campaign featured four unique influencers representing different backgrounds and personalities, where each influencer shared their personal stories and vows on beauty, highlighting how Clinique’s products empowered them to achieve their goals by adopting a realistic and relatable tone showcasing the influencers’ genuine personalities and experiences. 

Results : 

The campaign successfully celebrated the diverse beauty of Indian women while showcasing Clinique’s wide range. The honest and relatable approach resonated with their viewer, creating a positive brand image and highlighting the “Even better” tagline. The use of distinctive visuals and music for each influencer personalized the campaign, making it even more engaging.