Oreganosocial
Aim :
First Aid wants to increase brand awareness and make a positive impact on students' interaction
Solution :
They launched a campus influencer program with 78 student ambassadors who will be promoting the brand First Aid with their highlighted product ultra repair cream and FAB culture during Co-vid the ambassadors use social media to promote FAB aid, helping people pay off their loans.
Results :
It has successfully surpassed program goals raising over 1$ Million for student debt relief while pivoting to digital programs when in-person events weren't possible. It was a successful campaign that combined brand awareness with positive social change.
