Blog Author
  • 11th March 2024

Aim :

First Aid wants to increase brand awareness and make a positive impact on students' interaction

Solution :



They launched a campus influencer program with 78 student ambassadors who will be promoting the brand First Aid with their highlighted product ultra repair cream and FAB culture during Co-vid the ambassadors use social media to promote FAB aid, helping people pay off their loans. 

Results :



It has successfully surpassed program goals raising over 1$ Million for student debt relief while pivoting to digital programs when in-person events weren't possible. It was a successful campaign that combined brand awareness with positive social change.

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