Oreganosocial
The Challenge :
Gen Z was interested in something other than their cool bikes. So they joined hands with the campus influencers to influence the young people with the allure of open roads and classic chrome.
How it Worked :
Harley-Davidson’s Ambassadors learned to ride bikes and fell in love with the open road. They started the Moto Culture movement by spreading the word on the college campus. Raffles and giveaways make Fridays more interesting as students look forward to raffles, which makes Friday raffle tactic.
Results :
Students who had never heard of the brand before became fans and the campaign not only sparked interest in Harley's motorcycle but also sparked a passion for the rebellious spirit that the brand represents.
