Blog Author
  • 12th March 2024

The Challenge : 

Gen Z was interested in something other than their cool bikes. So they joined hands with the campus influencers to influence the young people with the allure of open roads and classic chrome.

How it Worked : 



Harley-Davidson’s Ambassadors learned to ride bikes and fell in love with the open road. They started the Moto Culture movement by spreading the word on the college campus. Raffles and giveaways make Fridays more interesting as students look forward to raffles, which makes Friday raffle tactic.



Results : 

Students who had never heard of the brand before became fans and the campaign not only sparked interest in Harley's motorcycle but also sparked a passion for the rebellious spirit that the brand represents.

Let's Work Together

Need a successful project?

Estimate Project
  • Laptop
  • Bill
Contact Information

TC- 34, 608 6th Floor,
Tower B Bhavya Corporate Towers,
24B,Vibhuti Khand, Gomti Nagar
Lucknow, Uttar Pradesh 226010

We're Available 24/7. Call Now. +91 7307068578 contact@Oregano
Find us here