Oreganosocial
Aim :
Nykaa wanted to elevate the awareness of the “Clay It Cool” mask range and wanted to spark interest and interaction with the target audience which drives product purchases and boosts revenue.
Strategy :
It partnered with beauty-focused influencers with smaller followings to reach a wider and more engaged audience. These influencers have a genuine interest in skincare, ensuring content resonates with the target audience, leading to diverse and engaging material.
Conclusion :
Nykaa’s Clay it Cool campaign demonstrates the power of a well-executed influencer campaign. By focusing on authenticity micro-influencers and a micro-platform approach they achieved impressive results.
