Oreganosocial
Aim :
OnePlus aimed to launch their new OnePlus series with a campaign that resonated with the modern, tech-savvy generation who juggle multiple roles and values every second of their time.
Strategy :
The HyperTasker campaign focused on celebrating this generation’s ability to seamlessly switch between tasks and achieve more with speed and quality.
This campaign identified and celebrated a new generation of individuals who thrive in multiple spheres of life, showcasing their diverse talents and fast-paced lifestyles. It utilized the social media platform and a captivating video film to engage with its target audience showcasing how One Plus devices empowered them to be Hypertaskers. The campaign seamlessly integrated the One Plus series, positioning it as the perfect tool for the HyperTasker generation emphasizing its speed, performance, and premium user experience.
Results :
This campaign garnered significant engagement across social media platforms, resonating with its target audience. The video film captured the essence of the Hypertasker spirit and generated positive buzz around the launch of the OnePlus series which successfully positioned One Plus as a brand that understands and caters to the needs of the modern tech-savvy generation.
