Oreganosocial
Aim :
It wanted to redefine its brand ambassadorship by moving beyond traditional influencer marketing and fostering long-term, genuine connections with diverse voices that embody Sephora’s values. It also wanted to empower beauty by celebrating and amplifying the unique beauty of every individual, ensuring all voices and perspectives are heard and represented in the beauty world.
Strategy :
They featured a diverse group of storytellers chosen from their unique perspectives, aligning with Sephora’s values of belonging, acceptance, and inclusivity. Unlike for a short-term campaign the squad members are hired for a full year, fostering deeper connections and brand understanding where the squad goes beyond marketing, creating a community through exclusive content creation, networking, and collaboration opportunities.
Results :
The Sephora Squad program became a benchmark for successful and impactful brand ambassador initiatives. It amplifies diverse voices and perspectives, ensuring everyone feels seen and celebrated in the beauty space. The program fostered genuine connections and built a strong community around shared values of inclusivity and empowerment.
