Oreganosocial
Howdy folks! If you’re thinking of stepping into the marketing field, if you're in search of ways of turning your brand into a household place. Or, if you’re a content creator (influencer, basically) and want to become a professional earning megabucks as a digital creator, here’s the place for you! All you need to start is with developing a strong strategy.
To win, keep in mind these marketing strategies of 2023 while developing your own -
1. Prioritize Consumer Experience:
Whatever you do, impacts your consumer’s experience and influences their decision to come back to you or not. Customer’s experience (CX) is how your company treats them, which directly builds a perception about your company. These perceptions affect their behaviours, and build memories and feelings to drive their loyalty. The better the experience, the better will be the leads and positive reviews on your end! Simply, if they like you and continue to like you, they are going to come back to you and recommend you to others too!
We challenge you to think about any type of business which is successful without working on bettering their customer’s experiences.
Still thinking? Don’t! As there aren’t any.
Every platform here is heading towards improving their fanbase’s experiences because it’s a fact that this is a world of customer’s and if you’re still not embracing this fact, you might end up in loss. Here’s what Forbes Insights and Arm Treasure Data survey of more than 1000 consumers worldwide has to say, 74% said they are likely to buy based on experiences alone.
A lot of time, resources and management are required to design, implement, and manage successful CX initiatives, and the end results are worth the efforts, so it’s your time to unlock the power of CX and make your name stand out!
2. User-generated Content
If you want your brand’s authenticity level to touch the sky, go for more user-generated content. This type of content, in marketing, is something that’s create
d by someone who’s not an official representative of your business or any agency. It can be anything which is published on social media like a review, a video, a photo or even a podcast.
Since, it is explicitly ‘user’ created content, it is authentic and believable and bears potential to catapult the brand’s authenticity level among the audience. But wait! Beware of being seen as if you’re faking out your user-generated content or campaign! To ensure authenticity level, always try to generate content from brand loyalists, fans, customers or employees.
Ultimately, people trust others' recommendations when they see them using and preferring that certain thing. It is not any made-up story, 76% of the customers purchased a product based on someone’s recommendation.
Thus, it becomes highly essential for brands to focus on displaying user-generated content on websites and any other platform. According to UGC statistics 2023, 75% of marketers believe in this strategy, hurry up!
3. Video Content and Live Streaming
Video-based content and live streaming are key drivers today when we talk about what’s more eye-catching, conclusively diverting traffic towards your brand. What more do you need now?
Users are spending a ton of time on channels that feature video content and livestreams, so why not use these bit-sized videos to grab the attention of audiences! One report estimates that livestreaming could power the $78 billion creator economy through 2025. Few seconds of videos are the most powerful tools to increase engagement and brand awareness among millennials and Gen Z.
4. Conversational Marketing
Conversation is a key to building a healthy relationship. Brands that use this technique are the ones that stand out. Simply putting, talking to consumers means it’s more likely they will buy from you. Adding to this, did you know, 71% of customers expect companies to communicate with a conversational marketing bot in real time! Harness the power of conversation and increase your conversion rate.
Conversational marketing tools like chatbots, targeted messages, feedback forms et cetera, help to know customers’ interests, likes, shopping habits and more. This kind of marketing thus boosts your revenue outcomes, improving customer experience and using data to personalize conversations.
5. Use of AI
AIs are becoming a significant tool in many industries in the next few years. Its scale, dynamism, and capacity enable marketers to rethink and develop better strategies to deliver services to their customers in tangible and relevant ways throughout customer lifecycles.
Applications of AI in marketing makes it possible for marketers to plan and apply their creative strategies, which are in a way more personalized. These strategies will eventually delight customers and turn them into loyal brand advocates.
6. Leverage Digital Creators and Influencers
Marketers have been hearing for years that influencer marketing is a new king, well it’s still true! Content creators are people who create something online, while influencers publish content in order to influence people’s buying decision.
The B2BHOUSE’s article here shows that influencer marketing spend is projected to grow 23.4% and 15.9% YoY in 2023 and 2024. Influencer marketing increases brand awareness, thereby driving more traffic to your website.
However, taking micro and nano influencers to promote your name would be the best and cost efficient way to spread your brand name, reach target audiences and build authentic relationships with your customer’s.
7. Interactive and Inclusive Content
We often come around interactive content without even realizing it. Marketers are developing dynamic, two-way experiences that encourage active engagement from their target audience with content.
81% of marketers agree that this budget friendly, high impact content strategy is much more effective at grabbing potential buyers’ attention than static content.
8. Relevant Hashtags
Every brand wants to increase their visibility nowadays. A good social media strategy should include a mix of popular, relevant, and branded hashtags.
Hashtags enable your content to be found by the right people. Using relevant hashtags helps your content to be found and helps drive traffic to your content so that you can boost views, likes, and shares. The key is finding the right ones that match your content and appeal to users.
9. Consumer’s privacy
Data Collecting can be an incredibly effective and efficient tool to allow your business to create personalised, targeted marketing with a much higher conversion rate. Your brand’s value and reputation is inherently tied to the data privacy standards. Even a single data breach can have a catastrophic effect on your brand and business.
By simply adhering to data privacy laws, you can safeguard your business from threats and revenue losses.
10. Social Commerce on Rise
Social Media has a huge potential audience for brands to advertise to, far surpassing any reach from television, radio, and print advertising. Besides scrolling through your feed, social commerce allows users to discover and explore brands, products, and services, add products to their shopping lists or carts, and complete checkout- all without leaving the page.
Social Commerce allows brands to make sales directly on social media and get discovered by a huge audience. It’s an effective sales strategy because it removes friction from online shopping experiences.
Conclusion
Now, it's the time to pave your marketing plan to the way of success keeping in mind the important strategies of 2023 and invest your time, resources, and energy in the right direction.
