Oreganosocial
If you’re stepping into the influencer marketing trend then it becomes crucial for you to know where to find the right influencers for your brand. Since collaborating with the wrong set of influencers might end up wasting your money and damaging your brand’s reputation.
Define and understand your objective behind working with influencers, before conducting a search for them. Once you know what kind of influencers you’ll need for your brand, head to search for them.
//Before you learn about how to find influencers, you should know the varied types of influencers, and for this check our previous blog.
We’re listing here some tools or platforms you can use to recruit influencers :
- Google
Start searching on Google. It can be utilized in multiple ways o find influencers for your brand. Google search alert is one such tool you can use to set alerts for keywords relating to your brand. If you want you can set some keywords for your brand so that whenever someone searches for that particular keyword about your brand you’ll be notified. - Hashtags
Hashtags are the most convenient way to look out for influencers. Search for the trending hashtags that are relevant to your brand and see which influencers are using them. This way you can get in touch with them easily either via DM or through the e-Mail address given in their bio. Use email for sharing sensitive information about your collaboration project. - Your followers and following list
It is certain that the people who follow your brand’s social media handle are those who chose your brand because they like something about you. Leverage this and start your hunt for Instagram influencers. Browse each influencer’s profile, make a list of the data you collected and start contacting them. - Monitor your competitor’s Instagram handle
Regular monitoring your competitors’ social media “Tagged” section for sponsored posts will help you find the influencers who have endorsed them. For analyzing your competitors’ content strategy use Twitter, YouTube, Instagram, and Facebook, which are the best platforms. - Monitor your brand’s mentions
There are dedicated tools (free and paid) you can use to find top people and fans that mentioned your brand on Instagram. Brand Mentions is a tool that shows the influencers of any brand on Instagram, as well as on Facebook, Twitter, YouTube or Reddit. - Dedicated Tools and Platforms
There are many companies in the market who are dedicatedly doing influencer marketing. They will do the work for you. They can launch the influencer marketing campaign. You just give them the details and they will do the rest. - YouTube
Youtube is a worthy place to dig a little deeper in the search bar where you can use keywords to find influencers who produce content surrounding your brand’s niche. Most Youtubers also have successful social media pages in their belt as well which means a wider audience reach. Find someone who has a decent amount of subscribers and you are ready to go for your campaign. - Website
Your brand’s website needs to be accessible to influencers and have resources available if they wish to get in contact with you. Add a link to an influencer landing page which should show how you would like to collaborate with potential influencers and leave some contact information. This is a great way to save you the effort of trying to reach out to influencers and give them the opportunity to come to you.
Conclusion - In conclusion, finding the right influencers for your brand can be a daunting task, but with the right approach and tools, it can also be a rewarding experience.
