Blog Author
  • 11th May 2023

Influencer marketing is one method that has been making waves in the ever-changing world of marketing. 

Brands may reach a larger audience and advertise their products and services in a more relatable way by working with social media stars who have a significant following.

But how well-known is influencer marketing right now?

Let's look at the numbers more closely. 

To begin with, the influencer marketing sector is anticipated to be worth $13.8 billion this year. That's a huge sum of money, and it just goes to show how powerful social media has grown in the world of advertising.

However, it is not just about the numbers. According to a poll, 89% of marketers believe that the ROI from influencer marketing is on par with or better than that of other marketing channels. 

That's a really astounding figure, and it demonstrates how successful influencer marketing can be when done correctly.

So which platform reigns supreme when it comes to influencer marketing?

Well, it won't come as a surprise that Instagram is the most popular, with 78% of marketers using the platform for their campaigns. But TikTok is quickly gaining ground, with 67% of marketers planning to increase their investment in the platform this year. 

And it's not just the big influencers that are getting all the attention.

Nano-influencers (those with fewer than 10,000 followers) are becoming more and more popular, with 57% of marketers planning to use them in their campaigns. And micro-influencers (those with between 10,000 and 50,000 followers) are also a hit, with 50% of marketers using them in their campaigns.

Finally, it's worth noting that video content is becoming increasingly important in influencer marketing campaigns. In fact, 56% of marketers are now using video content in their campaigns, and it's easy to see why. Video is a powerful tool for engaging with audiences, and it's becoming an essential part of any successful influencer marketing campaign.

So there you have it – a closer look at the current state of influencer marketing. 


With the industry set to continue its rapid growth, it's clear that social media stars are becoming more important than ever when it comes to promoting brands and products. Whether you're a marketer or a consumer, it's definitely worth keeping an eye on this exciting trend.

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