Blog Author
  • 13th March 2024

Challenge :

To dive back confidence in Indians about stepping out from their home without the constant fear of not-so-reputed protective gear and, at the same time, educate people about the correct way of wearing masks in India. They wanted to utilize influencer-driven conversations towards spreading awareness about Wildcraft Masks via TikTok before the ban in India.



Strategy :



The #HainTiyaarHum campaign launched with a brand film before Unlock 1.0, aiming to mentally prepare people to step out safely. 40 macro and nano influencers joined the movement, grooving to the #HainTaiyaarHum dance while wearing a custom Wildcraft Supermask Filter. They encouraged the audience to participate and spread awareness boosting mask education.



Results : 

The campaign gained immense engagement, driving the conversation about mask-wearing and Wildcraft Supermasks. It empowered people to step out confidently, knowing they were protected.

Let's Work Together

Need a successful project?

Estimate Project
  • Laptop
  • Bill
Contact Information

TC- 34, 608 6th Floor,
Tower B Bhavya Corporate Towers,
24B,Vibhuti Khand, Gomti Nagar
Lucknow, Uttar Pradesh 226010

We're Available 24/7. Call Now. +91 7307068578 contact@Oregano
Find us here