Case Study : Mirzapur Kaleen and Rugs

Mirzapur Kaleen And Rugs (MKR) sought to challenge the notion that carpets are exclusive commodities by devising an influencer marketing campaign aimed at reaching every household in Lucknow. With a vision to make their products accessible and affordable, our team strategically partnered with four lifestyle influencers based in Lucknow to showcase their store's offerings and facilities.

The campaign was carefully crafted around Diwali, capitalizing on the festive season and MKR's Diwali offer of a 40% discount sale. Influencers were briefed on the campaign's objectives and provided guidance on content creation, focusing on creating 'store-visit' reels to highlight the accessibility of the store and the wide range of products available.

Despite a modest budget of ₹20,000, we effectively utilized ₹15,000 to execute the campaign. The results exceeded expectations, with the campaign garnering over 122k impressions and reaching to more than 55k accounts of audiences. The influencers effectively promoted MKR's Diwali offer in their reels, further enhancing brand visibility and attracting potential customers.

Overall, the influencer marketing campaign proved to be a success, showcasing MKR's commitment to accessibility and affordability. By leveraging influencers with a strong local presence and strategically timing the campaign around Diwali, our team made MKR to effectively reach its target audience and generate significant interest in its products and offers. This campaign sets a strong foundation for MKR to continue expanding its brand reach and reaching every household in India with its exclusive yet affordable offerings.