Case Study : Munna Lal Jewellers

Munna Lal Jewellers (MLJ), a renowned jewellry brand in Lucknow, sought to create a significant buzz around the launch of their second showroom at DLF My Pad, Lucknow. To achieve this, they asked us to execute a strategic influencer marketing campaign.

The campaign focused on leveraging the reach and influence of social media influencers, carefully devised in two phases, was targeted to generate awareness and excitement among the target audience. A total of 50 influencers with a niche in lifestyle and fashion were carefully selected based on their alignment with MLJ's brand values and target demographic for the initial phase. 

The initial phase involved a three-day story campaign, where the influencers were divided into two batches of 20 and one batch of 10. Each influencer was provided with a creative and asked to share a story on their Instagram account, tagging the official MLJ page. This strategy effectively amplified the message and reached a wide audience, resulting in a total of 22k+ story views.

To further enhance the campaign's impact, MLJ collaborated with six influencers who visited the new showroom to showcase the exquisite jewelry collection. These influencers created engaging reels, highlighting the products and the luxurious ambiance of the showroom. The collaborative reels garnered an impressive 400,000+ total plays and impressions, with 3.5 million reach. 

The influencer marketing campaign proved to be highly successful in achieving its objectives. By leveraging the reach and influence of social media influencers, MLJ was able to generate significant buzz and awareness about the new showroom launch. The campaign effectively targeted the brand's ideal customer base, resulting in increased brand visibility and engagement.