Red Bull : Campus Ambassador Challenge
Oreganosocial
Forget boring brand ambassadors! Red Bull built a community around its energetic lifestyle. They recruited trendsetting college students to create unique brand experiences, not just giveaways. From booster seats to surprise Red Bull crates, they turned promotion into unforgettable adventures, making students fans of the Red Bull way of life.
Read MoreBumble : Beehive Ambassador Program
Oreganosocial
Looking to connect with real users and spread its message of female empowerment, Bumble created the Beehive Ambassador program featuring two groups: Bumble Honey (college students) and Queen Bees (young professionals). These passionate women acted as Bumble's voice, hosting events and collaborating with influencers to spread bumble's message .
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