Sugar Cosmetics : “Be your own Muse”
Oreganosocial
Sugar Cosmetics' "#BeYourOwnMuse" campaign empowered women, boosted brand awareness, and increased sales through influencer marketing. A diverse group of relatable influencers shared their stories, fostering a sense of connection and authenticity. This strategy, along with a clear call to action, resulted in over 1 million social media interactions
Read MoreSephora Redefines Brand Ambassadorship with Diverse Squad Program
Oreganosocial
Sephora's innovative Squad program moves beyond traditional influencer marketing, fostering long-term relationships with diverse storytellers who embody the brand's values of inclusivity and empowerment. This year-long program celebrates unique beauty and amplifies diverse voices, creating a strong community through collaboration and shared values.
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