Wildcraft Supermask : #HainTaiyaarHum
Oreganosocial
Wildcraft's #HainTaiyaarHum campaign used influencers on TikTok (before the ban) to fight mask fear and educate India on proper mask use. The campaign with a catchy dance challenge drove engagement and boosted confidence for venturing out safely.
Read MoreOne Plus : Never Settle
Oreganosocial
OnePlus launched the #HyperTasker campaign to connect with the modern, time-strapped generation. The campaign celebrates those who juggle multiple roles and showcases how OnePlus devices empower them.
Read MoreHarley Davidson : The Moto Culture Movement
Oreganosocial
Harley-Davidson partnered with college influencers to target Gen Z. The campaign used influencers' love for the open road gained through riding bikes to spark interest in Harley motorcycles and the brand's rebellious spirit.
Read MoreNykaa : Clay It Cool!
Oreganosocial
Nykaa's "Clay It Cool" campaign cleverly leveraged influencer marketing to boost brand awareness and sales for their Clay It Cool masks range.
Read MoreSugar Cosmetics : “Be your own Muse”
Oreganosocial
Sugar Cosmetics' "#BeYourOwnMuse" campaign empowered women, boosted brand awareness, and increased sales through influencer marketing. A diverse group of relatable influencers shared their stories, fostering a sense of connection and authenticity. This strategy, along with a clear call to action, resulted in over 1 million social media interactions
Read MoreSephora Redefines Brand Ambassadorship with Diverse Squad Program
Oreganosocial
Sephora's innovative Squad program moves beyond traditional influencer marketing, fostering long-term relationships with diverse storytellers who embody the brand's values of inclusivity and empowerment. This year-long program celebrates unique beauty and amplifies diverse voices, creating a strong community through collaboration and shared values.
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