Wildcraft Supermask : #HainTaiyaarHum
Oreganosocial
Wildcraft's #HainTaiyaarHum campaign used influencers on TikTok (before the ban) to fight mask fear and educate India on proper mask use. The campaign with a catchy dance challenge drove engagement and boosted confidence for venturing out safely.
Read MoreOne Plus : Never Settle
Oreganosocial
OnePlus launched the #HyperTasker campaign to connect with the modern, time-strapped generation. The campaign celebrates those who juggle multiple roles and showcases how OnePlus devices empower them.
Read MoreRed Bull : Campus Ambassador Challenge
Oreganosocial
Forget boring brand ambassadors! Red Bull built a community around its energetic lifestyle. They recruited trendsetting college students to create unique brand experiences, not just giveaways. From booster seats to surprise Red Bull crates, they turned promotion into unforgettable adventures, making students fans of the Red Bull way of life.
Read MoreHarley Davidson : The Moto Culture Movement
Oreganosocial
Harley-Davidson partnered with college influencers to target Gen Z. The campaign used influencers' love for the open road gained through riding bikes to spark interest in Harley motorcycles and the brand's rebellious spirit.
Read MoreBumble : Beehive Ambassador Program
Oreganosocial
Looking to connect with real users and spread its message of female empowerment, Bumble created the Beehive Ambassador program featuring two groups: Bumble Honey (college students) and Queen Bees (young professionals). These passionate women acted as Bumble's voice, hosting events and collaborating with influencers to spread bumble's message .
Read MoreNykaa : Clay It Cool!
Oreganosocial
Nykaa's "Clay It Cool" campaign cleverly leveraged influencer marketing to boost brand awareness and sales for their Clay It Cool masks range.
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