Cera : Multi-City Store Launches
In collaboration with CERA, we managed influencer activations for multiple store launches across Ahmedabad, Pune, and Jaipur. The challenge was not just to create awareness around the launches, but to ensure the brand reached the right audience in every city. For a brand like CERA, relevance mattered more than mass reach. The communication needed to resonate with architects, interior enthusiasts, home décor audiences, and lifestyle-focused consumers across different regional markets.
A standard one-size-fits-all influencer strategy would not have worked here.
Our approach was built around the understanding that every city has its own creator ecosystem and audience behaviour. Instead of pushing a centralized campaign across all markets, we focused on building hyper-local influencer networks tailored to each city. The idea was to collaborate with creators who already had credibility and engagement within the exact audience segments CERA wanted to target.
To execute this, we curated a strategic mix of city pages, architects, interior-focused creators, and lifestyle influencers across all three launch markets. Each city received its own customised launch content flow to ensure the communication felt locally relevant while still maintaining the premium identity of the brand. The campaign was designed not only for organic visibility but also to generate high-quality content assets that could later be amplified through paid campaigns.
The campaign generated an impressive cumulative reach of 14M+ across the launch markets, all within a ₹4 lakh investment. Beyond the numbers, the campaign delivered long-term value through a strong bank of premium launch content that the brand could continue using across future organic and paid marketing efforts.
The success of the campaign proved that localized influencer strategies outperform generic national campaigns when market relevance is the priority. By understanding the nuances of each city and building creator partnerships accordingly, CERA successfully transformed multiple store launches into highly visible, targeted, and scalable brand moments.
