Cera : Multi-City Store Launches
Case studies, Influencer strategy and execution, Brand Activation and Launches, Multi Market campaigns Oregano Engage Case studies, Influencer strategy and execution, Brand Activation and Launches, Multi Market campaigns Oregano Engage

Cera : Multi-City Store Launches

When CERA launched stores across Ahmedabad, Pune, and Jaipur, the goal wasn't broad visibility, it was the right visibility. Architects, interior enthusiasts, design-forward lifestyle consumers. The kind of audience that a single centralised influencer push simply wouldn't reach. So instead of one campaign across three cities, we built three distinct hyper-local influencer networks, each tailored to its market. The result: 14M+ cumulative reach within a ₹4 lakh budget, plus a content library CERA could keep using long after the launches wrapped. Here's how localized strategy beat national scale.

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Mushq : ‘Muskuraiye Aap Mushq Me Hain’
Case studies, Festive camapigns, Seasonal campaigns, Fashion & Lifestyle marketing, UGC & Creator style content, Brand storytelling Oregano Engage Case studies, Festive camapigns, Seasonal campaigns, Fashion & Lifestyle marketing, UGC & Creator style content, Brand storytelling Oregano Engage

Mushq : ‘Muskuraiye Aap Mushq Me Hain’

Every Eid, the fashion industry produces the same campaign, beautiful models, soft lighting, festive outfits, and a complete lack of personality. For Mushq's Ramadan-Eid campaign, we asked a different question: what if instead of selling the clothes, we sold the chaos? The result was "Muskuraiye, Aap Mushq Mein Hain", a seven-episode UGC-style reel series built around the relatives, the last-minute panic, and the gloriously familiar madness of Eid with family. Here's how a fashion brand stopped blending in and started actually resonating.

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Rajwada : “Dulha Kahan Hai?”
Case studies, Viral marketing, Wedding season marketing, Social Media Campaigns, Experiential Marketing, Campaign strategy Oregano Engage Case studies, Viral marketing, Wedding season marketing, Social Media Campaigns, Experiential Marketing, Campaign strategy Oregano Engage

Rajwada : “Dulha Kahan Hai?”

Dulha toh mil jayega, but will your giveaway actually get noticed? Most don't. Here's how we took a sherwani giveaway, hit the streets of Lucknow, and turned "Dulha Kahan Hai?" into a city-wide conversation that nobody could scroll past.

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Mushq : “Shaadi Ready With Mushq”
Case studies, Influencer Marketing, Social Media Campaigns, Fashion Marketing, Brand Campaigns, Fashion & Lifestyle marketing Oregano Engage Case studies, Influencer Marketing, Social Media Campaigns, Fashion Marketing, Brand Campaigns, Fashion & Lifestyle marketing Oregano Engage

Mushq : “Shaadi Ready With Mushq”

What happens when you want influencer marketing results but don't want to pay influencer rates? You stop buying posts and start building experiences. Here's how we helped Mushq own the wedding season on Instagram, without the big-budget playbook.

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Mirzapur Kaleen and Rugs - October’23
Influencer Marketing, Home decor marketing, Festive camapigns, Footfall Driven campaigns, Lifestyle Influencer Campaigns, Retail Marketing, Diwali Campaigns, Local business marketing Oregano Engage Influencer Marketing, Home decor marketing, Festive camapigns, Footfall Driven campaigns, Lifestyle Influencer Campaigns, Retail Marketing, Diwali Campaigns, Local business marketing Oregano Engage

Mirzapur Kaleen and Rugs - October’23

Influencer Marketing for Mirzapur Kaleen and Rugs - October 2023

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