When KFC Made a Comeback Sound Like One

KFC didn't announce the Twister Wrap's return. They made it hummable. The TurnUp Twins wrote a jingle that sounded exactly like the era the product came from — and the brand account hit a 4% engagement rate against a 0.25% category average. Sixteen times better than the norm, because the medium matched the memory. Sometimes the smartest campaign isn't a film. It's three lines people can't stop singing.