Carmesi - Own Your Red Spot

Aim : 

Carmesi a leader in natural hygiene, wanted to educate their audience on the distinctive line of hygiene products and educate women about their mental hygiene which would not only engage awareness but also gain customer acquisition and engagement.  

Strategy :

It partnered with 31 beauty, mom, and lifestyle influencers along with the brand ambassador Mithila Palkar who made educational content with a personal touch, They addressed the importance of menstrual hygiene and eco-friendly products, seamlessly integrating Carmesi’s offerings.

Results :

The diversified influencer pool expanded reach and resonated with a wider audience with more than 168000+ views, 29,000 Likes, and 3000 comments. Educated content broke taboos, fostered positive impact, showcased products, and achieved brand awareness, customer acquisition, and special offer promotion.