Diwali 2026: Why Brands Should Start Their Influencer Campaigns Early
Diwali 2026 is on November 8, and the brands that wait until October to brief their creators will already be losing. The festive influencer space fills up fast, posting slots go early, and the good creators are booked before most brands have even finalised their budgets. Early planning isn't just a calendar advantage. It's a competitive one.