Plum x Mumbai Indians Collab : Play With Chemistry
Influencer Marketing, Sports marketing, Brand Strategy, Case studies, Social Media Marketing Oregano Engage Influencer Marketing, Sports marketing, Brand Strategy, Case studies, Social Media Marketing Oregano Engage

Plum x Mumbai Indians Collab : Play With Chemistry

Plum didn't just sponsor a cricket team, they used it to rewrite who skincare is for. By partnering with Mumbai Indians, they walked straight into India's biggest attention economy and came out with something traditional beauty campaigns never could've pulled off: a male audience that actually cared. This is what happens when a brand stops thinking in categories and starts thinking in communities.

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