When a Noodle Brand Became a Feeling: Buldak x BOYNEXTDOOR's "Hotter Than My Ex"
Case studies, Viral marketing, Viral and Cultural campaigns, GenZ marketing Oregano Engage Case studies, Viral marketing, Viral and Cultural campaigns, GenZ marketing Oregano Engage

When a Noodle Brand Became a Feeling: Buldak x BOYNEXTDOOR's "Hotter Than My Ex"

Buldak didn't do Valentine's Day. They did heartbreak — and made it look better. Hotter Than My EX turned a packet of spicy noodles into a Gen Z breakup anthem, a K-pop remix, a challenge, and a limited-edition drop. No celebrity at their peak. No traditional food ad. Just one reusable, remixable asset that fans carried further than any paid reach could.

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Rajwada : “Dulha Kahan Hai?”
Case studies, Viral marketing, Wedding season marketing, Social Media Campaigns, Experiential Marketing, Campaign strategy Oregano Engage Case studies, Viral marketing, Wedding season marketing, Social Media Campaigns, Experiential Marketing, Campaign strategy Oregano Engage

Rajwada : “Dulha Kahan Hai?”

Dulha toh mil jayega, but will your giveaway actually get noticed? Most don't. Here's how we took a sherwani giveaway, hit the streets of Lucknow, and turned "Dulha Kahan Hai?" into a city-wide conversation that nobody could scroll past.

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