Hokipo - January’24
Hokipo, a leading home furnishing brand in India, sought to rebrand and strengthen its social media presence. They approached us to devise and execute a compelling campaign with a budget of ₹60,000 per month for three consecutive months. We formulated a strategic plan leveraging a mix of nano, micro, and mega influencers, of lifestyle and home décor niche, mainly targeting tier 1 and tier 2 cities in India.
In November, we integrated reels capturing the essence of Diwali, directing viewers to Hokipo's products on Amazon. December saw a focus on winter and Christmas festivities, with influencers showcasing home revamps and holiday decor. In January, influencers curated content around new beginnings and their Republic day offer, promoting Hokipo's products and driving traffic to Amazon.
Throughout the campaign, our emphasis remained on driving traffic and conversions on Amazon, leveraging the platform's vast reach and customer base. The results surpassed expectations, with over 14L impressions and over 60k interactions achieved within the allocated budget of ₹1,80,000. Remarkably, we utilized only ₹1,40,000 of the budget, demonstrating cost-effective solutions without compromising on impact.
14L+ Total Plays
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12L+ Account Reached
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76 Influencers
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14L+ Total Plays • 12L+ Account Reached • 76 Influencers •
The success can be attributed to our holistic approach, combining influencer marketing with strategic content planning and effective collaboration. By partnering with influencers to create authentic content tailored to Hokipo's brand identity, we captured the attention of audiences nationwide.
Furthermore, our focus on driving traffic to Amazon capitalized on the platform's robust infrastructure, translating engagement into tangible sales.
In conclusion, the Hokipo influencer marketing campaign stands as a testament to the power of strategic planning and creative execution. By aligning efforts with the brand's objectives, we revitalized Hokipo's presence on social media and drove significant business outcomes, setting a strong foundation for future growth.
