Dastkaarii - August’23
Dastkaarii, a handicrafts and lifestyle exhibition’s 13th edition ‘Rakhi-Teej Bazaar’ happened in Lucknow on 12th and 13th August. They partnered with us for influencer marketing to create buzz and awareness around their two-day event. To achieve this goal, we implemented an influencer marketing campaign that involved collaboration with 10 local influencers from various niches, ensuring coverage across different demographics and interests.
These influencers were strategically selected to represent diverse niches such as fashion, lifestyle, food, and entertainment. This strategic choice enabled the campaign to effectively target a wide age group and engage a broader audience within the local community.
The core strategy of the campaign centered on building anticipation and awareness for the "Rakhi-Teej Bazaar" exhibition. Each of the 10 influencers leveraged their unique style and content to create excitement, encourage participation, and generate interest in the event.
80k+ Total Plays
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45k+ Account Reached
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10 Influencers
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80k+ Total Plays • 45k+ Account Reached • 10 Influencers •
The results of the campaign were noteworthy. It successfully generated a total of 80k views and reached 45k different accounts. These impressive metrics highlighted the significant engagement level achieved through the selected influencers.
In conclusion, Dastkaarii's influencer marketing campaign achieved its primary objective of creating buzz and increasing awareness about the "Rakhi-Teej Bazaar '' exhibition in Lucknow. The campaign's success was attributed to the strategic selection of diverse local influencers who effectively engaged a wide range of audiences. This case study illustrates the potent impact of influencer marketing in building anticipation and raising awareness for local events, ultimately contributing to their success within the community.
