Interlude - August’23

Interlude, a girls’ PG in Lucknow, approached us with a budget of 40k for an influencer marketing campaign aimed at creating awareness among the college-going girls and women who had recently moved to Lucknow and searching for good residential options for study and work. We exceeded expectations by delivering outstanding results while efficiently utilizing a budget of 26k.

To resonate with our target audience, we carefully selected four local lifestyle influencers whose followers matched our desired demographic. These influencers had a combined reach of 637k and garnered 771k plays, with the numbers continuing to rise.

Our campaign concept, “A Visit To Interlude,” was designed to provide an immersive experience. The influencers visited Interlude for their shoots, covering the PG’s ambience and highlighting it’s essential features. This approach not only captured the attention of our targeted audience but also encouraged engagement among them.

771k+ Total Plays

•

637k+ Account Reached

•

4 Influencers

•

771k+ Total Plays • 637k+ Account Reached • 4 Influencers •

The influencers created compelling content that showcases Interlude as a comfortable and welcoming PG for girls in Lucknow. The content resonated with the audience, leading to increased interest and interaction.  

In summary, the Interlude’s influencer marketing campaign was a resounding success. We efficiently utilized the allocated budget, reaching a wide audience of college-going girls and newcomers to Lucknow. The campaign concept “A Visit to Interlude” effectively showcased the PG’s features and ambience. The influencers’ engaging content led to strong audience engagement, and the campaign’s impact continues to grow.