Sutraa - August’23
Sutraa, a nationally renowned exhibition from Kolkata, made its way to Lucknow for a two-day extravaganza on August 27th and 28th. Featuring a wide array of women's jewelry, accessories, clothing, shoes, and more, the objective was to create a city-wide buzz and maximize footfall for the event.
To kickstart the buzz, we began by leveraging Instagram Stories, enlisting the help of 30 local influencers. These influencers shared captivating glimpses of Sutraa, amassing a total of 12k views This initial teaser phase piqued the curiosity of the city's residents.
Building on this momentum, we transitioned to a second phase, focused on increasing footfall. We engaged 10 additional influencers from Lucknow who took to their social media platforms, creating engaging walk-in videos. These influencers provided their audiences with a virtual tour of the entire exhibition, offering valuable insights into the event's offerings.
771k+ Total Plays
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637k+ Account Reached
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4 Influencers
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771k+ Total Plays • 637k+ Account Reached • 4 Influencers •
The teaser phase generated a significant buzz, accumulating 12k views, effectively spreading awareness about Sutraa among the local populace. The walk-in videos by 10 influencers proved to be highly effective in driving attendance. The influencers' engaging reels showcased the exhibition's highlights, contributing to a substantial increase in footfall during the event.
The strategic collaboration with local influencers played a pivotal role in achieving our objectives. By initially teasing the event through Instagram Stories and subsequently providing an immersive experience via walk-in videos, we successfully generated anticipation and excitement among the city's residents.
Sutraa's Lucknow edition not only met but exceeded its attendance goals, proving the immense potential of influencer marketing in creating a vibrant buzz around national exhibitions. This case study highlights the effectiveness of a well-executed influencer campaign in maximizing event visibility and participation.
