Baseline: The Accidental Rebrand That Broke the Internet
Case studies, Viral & Cultural Campaign, Reactive Marketing, Creator economy Oregano Engage Case studies, Viral & Cultural Campaign, Reactive Marketing, Creator economy Oregano Engage

Baseline: The Accidental Rebrand That Broke the Internet

Min Day Lee mispronounced Vaseline. The internet ran with it. And instead of correcting anyone, Vaseline changed their name, mocked up new packaging, and appointed her CEO, effective immediately, no interview required. 38 million people said the word "Vaseline" that week, mostly while laughing. That's not a PR accident. That's reactive marketing played at exactly the right speed, with exactly the right amount of self-awareness.

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