Interlude: Better Than Home
Case studies, UGC & Creator-Led Campaigns, Real Estate & Accommodation Marketing, Brand storytelling Oregano Engage Case studies, UGC & Creator-Led Campaigns, Real Estate & Accommodation Marketing, Brand storytelling Oregano Engage

Interlude: Better Than Home

PG marketing has a reputation, and it's not a good one. Blurry photos, WhatsApp forwards, justcol listings, the category had settled for boring. Interlude hadn't. With peak season (July–September) around the corner and every hostel in Lucknow competing for the same girls, we built Better Than Home — a six-reel scripted UGC campaign that targeted every real concern a girl or her parents carry when choosing a hostel. Vox pops outside coaching centres, scripted slice-of-life reels, talent managed end-to-end, and content designed to work organically and on paid performance. Here's how a girls' PG in Lucknow became, genuinely, kind of cool to watch.

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Mushq : ‘Muskuraiye Aap Mushq Me Hain’
Case studies, Festive camapigns, Seasonal campaigns, Fashion & Lifestyle marketing, UGC & Creator style content, Brand storytelling Oregano Engage Case studies, Festive camapigns, Seasonal campaigns, Fashion & Lifestyle marketing, UGC & Creator style content, Brand storytelling Oregano Engage

Mushq : ‘Muskuraiye Aap Mushq Me Hain’

Every Eid, the fashion industry produces the same campaign, beautiful models, soft lighting, festive outfits, and a complete lack of personality. For Mushq's Ramadan-Eid campaign, we asked a different question: what if instead of selling the clothes, we sold the chaos? The result was "Muskuraiye, Aap Mushq Mein Hain", a seven-episode UGC-style reel series built around the relatives, the last-minute panic, and the gloriously familiar madness of Eid with family. Here's how a fashion brand stopped blending in and started actually resonating.

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