Cera : Multi-City Store Launches

When CERA launched stores across Ahmedabad, Pune, and Jaipur, the goal wasn't broad visibility, it was the right visibility. Architects, interior enthusiasts, design-forward lifestyle consumers. The kind of audience that a single centralised influencer push simply wouldn't reach. So instead of one campaign across three cities, we built three distinct hyper-local influencer networks, each tailored to its market. The result: 14M+ cumulative reach within a ₹4 lakh budget, plus a content library CERA could keep using long after the launches wrapped. Here's how localized strategy beat national scale.