Vipin Sarees - January’23

In the field of influencer marketing, we undertook a noteworthy collaboration with Vipin Sarees, a well-established name in Lucknow, to execute a comprehensive rebranding campaign. Our primary objective was to reintroduce Vipin Sarees to a modern audience while preserving its cherished legacy. This was achieved through strategic influencer partnerships.

We teamed up with eight influencers, each with their own unique style and the power to reach the masses to amplify Vipin Sarees' brand reinvention.

The campaign achieved an impressive 1.9 lac plays, demonstrating the influencers' adeptness at engaging their audiences effectively. The campaign expanded Vipin Sarees' brand presence significantly, attaining a cumulative reach of 74k.

196k+ Total Plays

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74k+ Account Reached

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10 Influencers

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196k+ Total Plays • 74k+ Account Reached • 10 Influencers •

The Vipin Sarees rebranding campaign successfully conveyed the brand's rich heritage alongside its modern revitalization. It effectively resonated with the intended audience and, notably, captured the attention of new demographics.

In summary, the Vipin Sarees rebranding campaign, executed with financial prudence and influencer expertise, yielded commendable engagement metrics. It successfully reintroduced the brand as a harmonious blend of tradition and modernity, showcasing the potential of influencer marketing in rebranding established brands.