Plix - #MyUnlockStory

Aim : 

Plix a plant-based supplement product wanted to promote not just a product but a holistic approach to well-being. They wanted to reach the target audience in a crowded digital space and promote healthy living.

Strategy :

It partnered with fitness influencers who resonate with Plix’s values. It encouraged influencers to share their personal stories, recipes, and workout routines, making wellness relatable and enjoyable which made it beyond product promotion.

Results  : 

Authenticity resonates with the audience thus building trust and brand loyalty for the brand. It positioned itself as a partner in overall well-being, not just selling products.