Tinder U : Swipe right for campus 'Love on Tinder'

Aim : 

To increase brand awareness and engagement among college students.  

Strategy : 

Recruit enthusiastic student ambassadors to spark awareness by organizing events and spreading the word about Tinder on campus. They also ignited conversation by encouraging discussions and creating a positive buzz around Tinder. It also builds partnerships by collaborating with the relevant campus organization.

Results :  

It increased Tinder app downloads and usage among students which created a positive association of Tinder with the college experience thus building a loyal student base for Tinder.