Aim :
To increase brand awareness and engagement among college students.
Strategy :
Recruit enthusiastic student ambassadors to spark awareness by organizing events and spreading the word about Tinder on campus. They also ignited conversation by encouraging discussions and creating a positive buzz around Tinder. It also builds partnerships by collaborating with the relevant campus organization.
Results :
It increased Tinder app downloads and usage among students which created a positive association of Tinder with the college experience thus building a loyal student base for Tinder.
