The Government Is Hiring Influencers. We're Not Joking
Influencer Marketing, Government & Public campaigns, Digital Marketing, Tourism Marketing Oregano Engage Influencer Marketing, Government & Public campaigns, Digital Marketing, Tourism Marketing Oregano Engage

The Government Is Hiring Influencers. We're Not Joking

The Bihar government just launched an influencer contest offering ₹3 lakh for the best video promoting Shravani Mela. Yes, the government, reels, and cash prizes. And it's not even a one-off. Kerala did it. UP did it. The Ministry of Tourism has a formal influencer database. Governments are finally treating creators like the media channels they actually are. The question isn't whether it works, it's whether they'll let creators be creators long enough for it to.

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